The UK’s leading multi-redemption voucher and prepaid gift card business

Launch of flexecash® prepaid gift card in Ireland

18 November 2013

Park, the UK's leading multi-redemption prepaid gift card and voucher business, focused on the corporate and consumer markets, is pleased to announce the launch of its flexecash® prepaid gift card in the Republic of Ireland. This is an important strategic development for Park and demonstrates the Company's ability to build its business in Europe by expanding its flexecash® and e-commerce platforms into new territories and markets.

The Irish flexecash® card is currently accepted by ten high street retail brands and additional customer choice is provided with the ability to use the card to purchase other voucher and card products from our website.

The launch of the Company's Irish website gives customers direct access to Park's gift card and vouchers, which can be used locally at many leading retailers including Argos, Debenhams, The Early Learning Centre, Halfords, Heatons, Mothercare, Pet Stop, River Island, Shaws, Shoe Zone, SportsWorld and Waterstones.

Park entered the Irish market in 2011 with its Love2Shop vouchers and was initially redeemable at 16 retailers across the country. The business has developed steadily and today the voucher is accepted by over 40 major retailers in Ireland.

Chris Houghton, Chief Executive of Park Group, said: "We are delighted with the progress we have made in Ireland and the exciting growth opportunities that market offers. We are expanding our e-commerce business in a controlled way, building on our strengths, product portfolio, retail relationships and customer base.

"The rapid growth of our flexecash® prepaid card business in the UK, following its introduction in 2010, gives us confidence that this innovative card will be well received by a growing number of retailers and consumers in Ireland. The initial response has been very encouraging and we look forward to further development in this new territory."

For further information please contact:


Park Group plc

Arden Partners plc

Tavistock Communications

Chris Houghton

Martin Stewart

Adrian Trimmings


John West

Andrew Dunn


Tel: 0151 653 1700

Tel: 020 7614 5920

Tel: 020 7920 3150