Park (AIM: PKG.L), the UK's leading gift voucher and prepaid gift card provider, is pleased to announce that its flexecash® platform has been selected as the only multi-choice reward mechanic for the Weekend Mail’s Rewards Club. This innovative loyalty programme was launched on Saturday, 21 May, as a test in Scotland, with plans to roll the programme out throughout the UK. As part of the scheme, readers will be able to spend the flexecash® reward card in outlets at any one of ten leading retailers, including Argos, Boots, Debenhams, New Look, Toys R Us, BHS, Comet, HMV, Halfords and Ernest Jones.
Park’s flexecash® is the platform behind a range of innovative pre-paid card solutions which are accepted in 25 high-street retailers, and was chosen for the Weekend Mail Rewards Club because of its flexibility. Since its launch in June 2010, the adoption of flexecash® has exceeded management expectations and now companies including Volkswagen, Michelin, Paypoint and CAT UK have made flexecash® multi-retail pre-paid gift cards an intrinsic part of their reward strategy.
Commenting on the announcement, Chris Houghton, Managing Director, said: “It is very encouraging to see further adoption of flexecash®. We believe this demonstrates the strength and flexibility of this innovative product, highlighted by the calibre of customer it is attracting. We look forward to further adoption as more customers realise the benefits a system like flexecash® can offer.”